Where’s the best region to market? Survey says…

By Tyler Munn, www.iBoomerang.com

…The South. According to a 2008 study conducted by ProspectZone, health insurance agents may want to look south if they want to expand their business. The study examined over 400,000 leads that came into their system over a several month period in 2008, breaking each lead down into region, age, gender and insurability.

Here are some of the highlights:

• 45% of the leads received were from the South (which included Texas and Oklahoma as its Western-most states. This is congruent with other statistics that peg the South as the most uninsured region of the country.
• The Northeast, Midwest and West each contributed between 16-19% of the total leads.
• 25% of those searching for health insurance information were already insured.
• In every region, women made up a larger percentage of the insurance shoppers, again with greater disparity in the South.

These numbers (especially given the disparity between the South and the rest of the country) mean you should probably look into securing licenses in some of these states if you don’t have some already.

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