Pack your blogs…We’re moving!

By Tyler Munn, www.iBoomerang.com

If you’ve been coming by the blog this week hoping for another fantastically informative post with more stats than you cared to know only to find a link to our Facebook fan page and a whole lot of nothing new, I thank you and apologize all at the same time. BUT, there’s good reason for the lack of updates this week (and there’s a marketing lesson involved, so keep reading):

The blog is moving to a new address/domain! And just like any move in the physical world, we have to fix up our new place and get all of the stuff from our old place situated just the way we like it. I’ll post the new address when we’re up and running and, if you normally visit from a back office link, don’t worry- we’ll update the links there as well.

So why the move? Glad you asked. If you’re a fellow blogger, or are thinking about starting a blog, here’s your lesson for the day: If you want to capitalize on the SEO (search engine optimization) you can get from a blog, it’s important that the blog be a subdomain of your actual website and not a separate entity. It’s also critical because it establishes a direct link with your business and the products/services you offer. With the success this blog has had thus far, I figured it was time to practice what I and many other marketing experts preach.

That being said, we’ll be moving to an iBoomerang.com subdomain, no offense to the fine people at WordPress, whose software we will still be utilizing (so there won’t be that much of a visual change in the new blog and because it’s fantastic software). We’ll hopefully be ready to launch tomorrow at a new address and with a fresh new post packed with more great information and unnecessary pop-culture references. Until then, keep reading and thanks for stopping by.

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